Apple outlines health tech features in new report

Apple Inc released a report on Wednesday outlining a two-pronged strategy in digital health markets, wooing consumers with health and fitness features on the one hand while engaging with traditional health systems on the other hand. ‘somewhere else.

Led by Apple COO Jeff Williams, the report is the first time Apple has provided a comprehensive view of its approach to healthcare markets in the eight years since it began reporting. health features such as a medical records storage system on iPhones. He also began to partner with institutions such as Stanford University School of Medicine to conduct large-scale formal medical studies.

Much of the work has focused on the Apple Watch, a device Williams played a key role in bringing to market that contains sensors for heart health and other functions.

In the report, Apple said its goal for consumers was to provide a secure place for users to store their medical and health information on iPhones while using tools like the Apple Watch to warn and nudge users towards a better health. The device can alert people to heart irregularities and detect when someone takes a hard fall to alert an emergency contact, among other features. Apple said its system can now store 150 different types of encrypted health data so only users, not Apple, can access it.

The company also described the work it is doing with medical researchers to allow them to use Apple devices to conduct studies, as well as allowing patients to share and discuss data collected by Apple devices so that they can better monitor their health between visits to the doctor.

Williams wrote in the report that Apple intends to continue developing health-related features for users and the healthcare industry.

“Our vision for the future is to continue to create science-based technology that empowers people with even more information and acts as a smart guardian of their health, so they are no longer passengers on their own journey. health,” Williams wrote.

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